Public Relations Tools for Freelancers to Increase Efficiency and Reach

The PR Cavalry partners with Journolink to create a freelancer friendly suite of tools

Freelance PR professionals have an ever expanding range of PR Tools available to them to increase their efficiency (and therefore profitability) and crucially better equip them to close the gap between their offer and fully fledged agencies.

Many of these tools are free or partly free and initiatives such as PR Stack which is a crowdsourced list of tools and user comments is a great help to Freelance PR in choosing the best fit for their client list.

One of the most impressive and trusted by the PR and comms communities is Journolink and we are delighted to announce that we have partnered with Journolink to create a more affordable suite of services which allow Freelance PR to have complete control of their campaign management and media outreach for clients

Bringing the JournoLink Agency Platform to Freelance PR with a PR Cavalry profile provides an affordable way for them to undertake and manage their PR assignments more efficiently.

The platform comprises a range of services including intelligent press release distribution, campaign prompts, press room management and access to journalist contacts, where a PR freelancer can manage all their clients without hassle, in one place, and without the need for a big budget.

Key features of the platform are:

Unified View – Individual personalised profiles and dashboards for each of your clients, all under your control through one master dashboard. Simple process to add new clients, and automated activity reports for monthly reviews for individual clients saving you time and streamlining your client management.

Media Requests – Whether it’s direct requests from journalists, tweets through Twitter, or input for future articles, Journolink keeps you posted on the requests for quotes and interviews that are right for your clients.

Instant Distribution – JournoLink distributes content to the right journalists, or use your own lists. Media lists, with full contact details, are available if you need a list but haven’t got one. See who’s showing an interest in your release, so you know who to follow up with.

Prior Knowledge – JournoLink provides an up-to-date must-have calendar of upcoming news, events and awareness days. Saving you time and sparking inspiration to take to your clients to develop new angles and campaigns.

Press Room Tools – The Press Room function gives you the set up tools, automatically updating when releases are issued, helping you go the extra mile of visibility for your clients’ profile without hassle.

Low Cost Content Writing – When you need a little extra capacity to cut your writing tasks down to size, Journolink can offer professional media relations copy writing at extremely competitive rates.

Along with the creation of the Freelance Buyers Club which offers Freelance PR with a complete profile on our site with discounts on a range of media and business support services, we are making our platform not just a way for clients to find PR freelancers with exactly the right mix of skills, but also helping freelancers to increase their profitability, either through savings or by increased efficiency.