Freelance PR Matchmaking
  • Hire a PR Freelancer
  • Get Hired
  • About
  • Blog
  • Contact
  • LOGIN / REGISTER
    • Login
    • REGISTER AS A CLIENT
    • REGISTER AS A FREELANCER

Freelance PR Market Study

The PR Cavalry

The PR Cavalry Launches Freelance PR Benchmarking Study

Freelance PR matchmaking service The PR Cavalry has launched a bi-annual benchmarking study into the freelance market.

It is calling for responses from PR freelancers at https://www.smartsurvey.co.uk/s/ThePRCavalryBenchmarkStudy/

Founder of The PR Cavalry Nigel Sarbutts says: “The UK freelance PR market is worth around £550m per annum, based on earnings data from the ONS and a number of surveys on the number of active freelancers carried out by the CIPR and PRCA”

“It is a huge but poorly understood market and we want to reveal more granular detail on issues like late payments, exactly what services freelancers are providing to clients and the confidence of the sector as the economy heads into recession.”

The survey will remain open until a significant sample size is achieved and a report published soon afterwards.

The PR Cavalry claims to have the largest pool of freelance PR talent in the UK with around 2000 independent practitioners registered.

It serves mainly brand owners with around two thirds of assignments coming direct from employers ranging from multinationals to SMEs and the remainder comes from the agency sector.

Latest updates

Putting PR Freelancers in the Spotlight – The Independent Impact 50 Awards

Why The PR Cavalry and Rod Cartwright Consulting are elevating the status of PR...

Some Good News for PR Freelancers on IR35

The UK’s off-payroll working rules, commonly known as IR35, have been a significant consideration...

A Bright Future for PR Freelancers’ Skills in the AI Age

It’s easy to be fearful of AI eating away at the kind of work...

PR Cavalry

Bartle House
Oxford Court
Manchester
M2 3WQ

  • About The PR Cavalry
  • Get Hired
  • Hire a PR Freelancer
  • Our Partners
  • PR Freelancer Discounts
  • Terms of Use
  • Privacy Policy

Copyright © 2025 The PR Cavalry - Freelance PR Matchmaking

Web Design by Redcitrus Design