Freelance PR Market Study

The PR Cavalry Launches Freelance PR Benchmarking Study

Freelance PR matchmaking service The PR Cavalry has launched a bi-annual benchmarking study into the freelance market.

It is calling for responses from PR freelancers at https://www.smartsurvey.co.uk/s/ThePRCavalryBenchmarkStudy/

Founder of The PR Cavalry Nigel Sarbutts says: “The UK freelance PR market is worth around £550m per annum, based on earnings data from the ONS and a number of surveys on the number of active freelancers carried out by the CIPR and PRCA”

“It is a huge but poorly understood market and we want to reveal more granular detail on issues like late payments, exactly what services freelancers are providing to clients and the confidence of the sector as the economy heads into recession.”

The survey will remain open until a significant sample size is achieved and a report published soon afterwards.

The PR Cavalry claims to have the largest pool of freelance PR talent in the UK with around 2000 independent practitioners registered.

It serves mainly brand owners with around two thirds of assignments coming direct from employers ranging from multinationals to SMEs and the remainder comes from the agency sector.