Disengaged Employees Means Tired PR Campaigns – PR Freelancers Offer a Solution
The PR Cavalry
Are 91% of your employees actually eyeing the door?
According to Gallup’s “State of the Global Workforce” report, a mere 9% of UK workers feel engaged in their work and workplace in 2022, falling well below the European average of 14%.
What is the cause of this employee disengagement? The highly detailed Gallup report points to employee treatment; ranging from heavy workloads, miscommunication from managers, lack of managerial support and unreasonable time pressures.
The completion of any work related action, particularly one on which others are dependant, does not come without some concern and stress to reach the goal. These negative emotions however, cannot be allowed to define a job. There must be some sense of enjoyment and fulfilment to achieve a balance.
Evidently however, a rate of 91% disengagement clearly shows employees struggling to find this balance and are on the path to becoming disinterested in the workplace, impacting productivity, morale of colleagues and potentially sub-standard work that needs management intervention. This is something we discussed in an ealier post on the subject of so-called “quiet quitting”
All these factors contribute in one way or another to the feeling of fatigue in a job and an indifference to upcoming projects and campaigns.
Employee disengagement in any organisation is a serious issue for any business, but within PR agencies and in-house teams it is critical, with an immediate and serious knock-on effect for the quality of campaign being produced.
You’re only as good as your last campaign and in order to provide fresh ideas and insight, PR professionals must have a strong sense of emotional engagement with their work.
So who will get engaged and commit completely to that upcoming and important project? PR freelancers.
Employers often value PR freelancers only in terms of day rate, but in a team that is becoming disinterested and fatigued, why not inject a voice that is fresh and new? One that hasn’t become entangled in office politics and who has a clear and direct interest in delivering a job with energy and resourcefulness.
PR freelancers simply bring that “new car smell” to a campaign because it’s in their direct interest to do so.
Contrast that with the 91% chance that an employee is at least in part mentally somewhere else and might actively be on their way out. How does that day rate compare now?
If you evaluate input from your talent only in terms of what you pay them, then the problem of employee disengagement might be closer to your desk than you think.
If you are looking for someone who can bring a breath of fresh air into a team or revitalise a client relationship then a PR freelancer is a quick and simple way forward – and the PR Cavalry has the largest specialist PR talent pool there is, c. 2000 freelancers matched in seconds to the brief.