Freelancing is a Megatrend

We are experts in PR and seeing the industry evolve is the reason we exist.

  • The days of PR being just media relations are history. One team, with one set of skills, one set of contacts no longer makes sense.
  • Employers, be they brand owners or agencies want a range of expertise, on demand.
  • They want to make the budget go further with agile skills and resourceful minds.
  • The barrier, until now, has been how to find the right people at the right time. That is the problem The PR Cavalry solves.

Our Team

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Nigel Sarbutts


Nigel has run three PR agencies in London, Manchester and Leeds and until creating The PR Cavalry was a PR freelancer, so he completely understands the buyer and seller mindset.

Having seen the megatrend towards flexible talent, he created The PR Cavalry to be the niche, expert platform where PR talent meets employers.

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Martin Keelagher


Martin is an investment banker by profession and runs his own advisory business with a portfolio of early stage businesses in technology and security.

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Daniel Holgate


Dan is the technology lead for The PR Cavalry, designing data processes and document control. He is a director of our investment partners who specialise in data robotics to automate processes that have traditionally been messy and time consuming.

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Ronak Halani


Ronak is co-director of our investment partners and is responsible for user experience and oversees the maintenance of our processes.