Johnston Press - It is time for PR industry to come to aid of the press

Johnston Press - It is time for PR industry to come to aid of the press

Nigel Sarbutts Nov 21, 2018

The news that Johnston Press has gone into administration and then immediately bought out ...

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HOW CAN PR FREELANCERS WIN WORK FROM LARGE CORPORATE CLIENTS

How PR Freelancers Can Win Work From Large Corporate Clients

Nigel Sarbutts Nov 16, 2018

Before setting up The PR Cavalry our founder Nigel was an agency MD and a PR freelancer and has pitched for work hundreds of times...

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How Can PR Agencies Compete With Management Consultancies

How Can PR Agencies Compete With Management Consultancies

Nigel Sarbutts Oct 30, 2018

The entry of management consultancies into the marketing communications arena has been predicted for at least five ...

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Seven Megatrends That Are Shaping the Future of PR

Seven Megatrends That Are Shaping the Future of PR

Nigel Sarbutts Oct 23, 2018

Trend One – Volatility in Time : Wherever you look, we see economic and political volatility on a scale we haven’t seen for decades...

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Making more money as a pr freelancer

Making More Money As a PR Freelancer

Nigel Sarbutts Oct 15, 2018

PR freelancers have a lot on their plate – juggling servicing existing clients with the constant need to hunt for new customers...

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PRCA partners with the PR Cavalry to simplify hiring the perfect freelancers

PRCA partners with the PR Cavalry to simplify hiring the perfect freelancers

Nigel Sarbutts Sept 26, 2018

Tech start-up The PR Cavalry has signed a partnership agreement with the Public Relations and Communications Association (PRCA)...

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10 Ways You Can Make More Money as a PR Freelancer

10 Ways You Can Make More Money as a PR Freelancer

Nigel Sarbutts june 01, 2018

Clients buy results, so don’t try to sell them time.

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PR Freelancer and Former Journalist Emma Gunby Reveals the New Rules of Media Relations

Nigel Sarbutts april 19, 2018

I’ve always lived by the maxim that there are three things in life which will...

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PR FREELANCERS – IMPLIED LINKS ARE YOUR KEY TO WORKING WITH SEO CLIENTS

Nigel Sarbutts april 02, 2018

In 2012 Google did every PR freelancer a huge favour, but nobody realised.

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Freelance PR Consultant Matchmaking

Nigel Sarbutts february 1, 2018

Freelance PR consultant search is a time-consuming task for PR agencies and marketing managers of client companies.

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Them’s the Rules – Set the Limits as a PR Freelancer

Nigel Sarbutts january 1, 2018

As a PR freelancer, it’s natural to think of your clients as being the ones you have to set rules and expectations with – after all money is involved, right?

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Briefing a PR Freelancer for Best Results

Nigel Sarbutts december 15, 2017

When briefing a PR freelancer it’s best to remember the words of the original Mad Man – David Ogilvy who said that “clients get the work they deserve.”

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