Public Relations Tools for Freelancers to Increase Efficiency and Reach

The PR Cavalry partners with Journolink to create a freelancer friendly suite of tools.

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IR35 and Freelancers - What Rule Changes Are Coming and What Do You Need to Do?

April this year sees the introduction of IR35 rules changes which potentially affect the income and tax position of thousands of freelancers...

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How to Get More Media Coverage - 5 Proven Ways to Improve Your PR Budget Effectiveness

If you want to get to more media coverage of your brand or your company you need to outsmart the hundreds of other organisations...

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Johnston Press - It is time for PR industry to come to aid of the press

The news that Johnston Press has gone into administration and then immediately bought out ...

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HOW CAN PR FREELANCERS WIN WORK FROM LARGE CORPORATE CLIENTS

Before setting up The PR Cavalry our founder Nigel was an agency MD and a PR freelancer and has pitched for work hundreds of times...

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HOW CAN PR AGENCIES COMPETE WITH MANAGEMENT CONSULTANCIES

The entry of management consultancies into the marketing communications arena has been predicted for at least five ...

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SEVEN MEGATRENDS THAT ARE SHAPING THE FUTURE OF PR

Trend One – Volatility in Time : Wherever you look, we see economic and political volatility on a scale we haven’t seen for decades...

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MAKING MORE MONEY AS A PR FREELANCER

PR freelancers have a lot on their plate – juggling servicing existing clients with the constant need to hunt for new customers...

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PRCA PARTNERS WITH THE PR CAVALRY TO SIMPLIFY HIRING THE PERFECT FREELANCERS

Tech start-up The PR Cavalry has signed a partnership agreement with the Public Relations and Communications Association (PRCA)...

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10 WAYS YOU CAN MAKE MORE MONEY AS A PR FREELANCER

Clients buy results, so don’t try to sell them time.

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PR FREELANCER AND FORMER JOURNALIST EMMA GUNBY REVEALS THE NEW RULES OF MEDIA RELATIONS

I’ve always lived by the maxim that there are three things in life which will...

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PR FREELANCERS – IMPLIED LINKS ARE YOUR KEY TO WORKING WITH SEO CLIENTS

In 2012 Google did every PR freelancer a huge favour, but nobody realised.

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FREELANCE PR CONSULTANT MATCHMAKING

Freelance PR consultant search is a time-consuming task for PR agencies and marketing managers of client companies.

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THEM’S THE RULES – SET THE LIMITS AS A PR FREELANCER

As a PR freelancer, it’s natural to think of your clients as being the ones you have to set rules and expectations with – after all money is involved, right?

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BRIEFING A PR FREELANCER FOR BEST RESULTS

When briefing a PR freelancer it’s best to remember the words of the original Mad Man – David Ogilvy who said that “clients get the work they deserve.

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